For a retailer, DataMondial conducted competition research to help strengthen their position in the market. Our client gained insight into its competitive position, product and brand promotions and marketing information.
In collaboration with a field marketing agency, we provide high-quality elaborated merchandising and competition research and insights for our client. Based on shelf pictures, taken in hundreds of supermarkets, we process the data (data entry) into comprehensive, weekly reports. This is largely done in spreadsheets and partially directly in the client’s system. We report according to the agreed format. As a result, the person responsible for marketing has accurate, timely and action-oriented information with commercial value.