For a retailer, DataMondial conducted competition research to help strengthen their position in the market. Our client gained insight into its competitive position, product and brand promotions and marketing information.

Our approach

In collaboration with a field marketing agency, we provide high-quality elaborated merchandising and competition research and insights for our client. Based on shelf pictures, taken in hundreds of supermarkets, we process the data (data entry) into comprehensive, weekly reports. This is largely done in spreadsheets and partially directly in the client’s system. We report according to the agreed format. As a result, the person responsible for marketing has accurate, timely and action-oriented information with commercial value.

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For an artisan bakery, DataMondial conducted an in-depth market research and current market intelligence regarding the traditional bakery market in a large European region. This gave our client insight into the range and company size for possible affiliation with a bakery chain in that region, among other things.

Our approach

DataMondial provides structured information according to required channels that are agreed upon in advance. In this case, a survey was conducted via internet and telephone research. Accuracy and completeness are self-evident. Internet research requires the necessary reality checking and validation, with calling as an additional research method. Of course, we coordinate the research format and questionnaire with the client in advance.

More information

Interested about the possibilities for your company? Check out our services or contact us.